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In 2023, Should You Use Kajabi or Shopify as Your Online Storefront?

Selling digital products and online courses is a great way to supplement income or turn a hobby into a career.

Before you can launch your venture, though, you’ll need to settle on a suitable web platform.

To aid you in making a decision, we researched and compared two of the most popular systems, Kajabi and Shopify. Read on to learn which of these two choices between kajabi vs shopify we think will serve you best.

Define Kajabi.

Kajabi provides a complete business platform for selling digital products including courses, membership sites, and coaching programmes.

Just what is Shopify?

Shopify is an e-commerce platform that lets its users sell physical and digital products and services online. It is a fantastic option to have because of its versatility.

Important Distinctions When put next to Kajabi and Shopify

Kajabi is an integrated business suite, while Shopify is geared on e-commerce.

Kajabi is an all-in-one solution for your online store’s creation, expansion, and management needs, making it more than just an eCommerce platform.

However, Shopify is a great choice for people looking to set up an online shop from which they may sell their wares.

In comparison to Kajabi, Shopify is more affordable.

Kajabi’s most affordable plan is $149 per month, while Shopify’s cheapest plan is merely $19. In addition, Kajabi’s most expensive plan is $399 per month, whereas Shopify’s most expensive plan is $299 per month.

However, when it comes to selling actual products, Shopify is unrivalled. You can also choose to sell downloadable works of art, books, PDFs, and audio recordings.

Comparing Kajabi and Shopify: Functions in Depth

Online Membership and Course Creation Portal


Kajabi offers some of the most sophisticated and intuitive design tools for online education and membership sites. They cover everything you need and are simple to operate.


However, Shopify does not have a mechanism to create digital products like courses or subscriptions. You may add this feature to your Shopify account by installing the add-on “Courses” from the Shopify store or by integrating an LMS platform like Kajabi or Thinkific into your Shopify account.

Construct a Website (using any of Several Available Themes or Templates)


The Kajabi website builder’s drag-and-drop editor allows you to create sophisticated, mobile-friendly websites and landing pages without learning to code.


Similarly, Shopify has a fantastic website builder that is both intuitive and code-free. It also lets you pick a template from a wide variety of current themes that can be modified to your liking.

Kajabi, on the other hand, gives its customers access to a wide range of landing page templates that can be used for anything from sales to webinars to personal profiles to thank you sites. It also provides a blank template in case you want to start fresh with something.



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